Shaping the future of visitor attractions.

For more than twenty years, Merac has played an important role in the visitor attractions industry. In 2025, the platform began a new chapter, driven by a clear ambition to restore one of the industry’s best known names through renewed investment, continuous innovation and an unwavering focus on guest experience.

When Andy Povey took ownership of Merac, he saw more than an established technology platform. He saw the opportunity to bring Merac back into the hands of people who know, love and understand the visitor attractions industry. With more than thirty years of experience spanning attraction operations, ticketing technology and digital commerce, Andy recognised the platform’s heritage, but also its potential to lead the next generation of attraction technology.

At the heart of Merac is a mission to rehumanise commerce. Technology should never replace great hospitality. It should empower attractions to create more personal, connected and memorable experiences for every guest. Every decision we make is guided by one simple principle: to put the guest first.

That’s why our support team is made up of Experience Engineers, former attraction operators, marketers and guest service professionals who understand the realities of running a visitor attraction. They go beyond technical support, providing practical advice and strategic guidance to help customers improve guest experiences, optimise operations and unlock new opportunities for growth.

Today, Merac combines decades of industry experience with a renewed commitment to innovation, helping visitor attractions embrace the future while remaining true to the values that made the platform trusted by so many organisations in the first place.